How Cloverleaf AI Is Giving Government Contractors an Edge
In a recent episode of Category Visionaries, our Co-Founder and Chief Revenue Officer, Jeremy Becker, shared the backstory behind Cloverleaf AI and how we’re helping government contractors spot opportunities earlier, shape the conversation, and close more business.
Listen to the full episode here.
Here are some key takeaways from Jeremy’s interview – and what they mean for BD and capture teams trying to win smarter.
What do pigeons, streetlights, and multimillion-dollar contracts have in common?
According to Jeremy Becker, Co-Founder and Chief Revenue Officer of Cloverleaf AI, the answer lies buried deep in the transcripts of local government meetings.
Jeremy grew up sitting in the back of those meetings; five-hour marathons packed with everything from infrastructure planning to the occasional rant from an eccentric neighbor. But hidden in the noise were brief, valuable signals: early mentions of projects and priorities that, if surfaced at the right time, could be game-changing for companies selling into the public sector.
Fast forward to today, and that childhood curiosity has turned into a platform that helps government contractors spot opportunity before the RFP drops.
Listening for Opportunity: Why Meeting Minutes Matter
“RFPs might look objective on paper, but they’re often influenced months in advance,” Jeremy shared. “What you don’t see are the conversations and vendor input that shape what gets funded and how it’s procured.”
Cloverleaf AI was built to capture those early signals.
Using proprietary AI models and a custom-built speech-to-text engine, Cloverleaf monitors thousands of public meetings, transcribes them word-for-word, and extracts sales intelligence specific to your industry. Whether you’re a construction firm listening for CMAR delivery methods or a tech vendor tracking broadband discussions, Cloverleaf helps you get into the room sooner–when influence still matters.
The Shift from “Revenue Language” to Relationship Language
Early sales conversations struggled to land. “We started with this canned, generic messaging around helping companies drive revenue,” Jeremy admitted.
The turning point came when they reframed the narrative around what really matters in the public sector: relationships and timing. Today, Cloverleaf speaks the language of early access: “Let us help you get in the room sooner.” That positioning resonates with contractors who know the real decisions happen long before the RFP.
Proving ROI in a World of Ambiguity
In a space where many tools claim impact but can’t prove it, Cloverleaf’s value is tangible. Customers can directly tie revenue to moments the platform uncovered in early meeting data.
“It’s incredibly satisfying to look at a client’s top-line revenue and point to the portion that came directly from insights we delivered,” Jeremy shared.
That clear ROI story is one reason why major enterprises, including one of the five largest companies in the world, are now Cloverleaf clients.
Turning Unique Data Into a Marketing Superpower
Cloverleaf holds a dataset no one else has: real-time, structured access to the daily workings of local government. They’re not just using it for product insights; they’re using it to lead conversations.
“We’re giving free access to journalists and academics,” Jeremy said. “It’s a way to expand reach and credibility while demonstrating the power of our platform in the real world.”
For contractors, that means Cloverleaf’s insights aren’t just locked behind a login. They’re shaping headlines, informing research, and validating the opportunities ahead.
“What we’re working toward is understanding what your buyer needs to know before they know they need it,” Jeremy said.
For companies selling into the public sector, that kind of foresight could redefine how pipeline is built, how relationships are developed, and how contracts are won.
